WHY CUSTOM MADE JEWELRY IS THE HOTTEST TREND

The past few years have seen an increase and rise of custom jewelry, as customers look for unique, individual methods to show their individuality with their jewelry selections. What is driving the demand for customized jewelry? Why is it that jewelry makers opting for custom made jewelry to keep up with current trends? Let's explore.

Placing 'Custom' Back "Customer"

It's no secret that retail industry is swiftly evolving, moving from mass-market to a individual method of shopping. The internet lets consumers design and personalize their own personalized shopping experience at any time. Customers can choose their preferred purchase options, filter them as they browse the endless inventory as well as advanced Google algorithms collect browsing information to make sure they receive advertisements on the internet that are targeted specifically at them. In the latest Pew study, nearly 80percent of Americans buy online. In a world that is that is designed to provide the exact products that the customer needs in a snap is it any wonder that consumers of today are placing themselves in the middle? and that retail stores are discovering that they need to give their customers customized services and experiences in order to remain competitive?

Out Mass Market. In: Me!

Prior to mass production of clothes customers employed an expert dressmaker who would tailor the dress to suit the body of the customer - and not other person's. In the past, people searched through the massive racks of department stores for the perfect outfit. When it comes to clothes the ability to purchase cheap mass production will mean that we'll never be able to return to the traditional tailor, at the very least not mass-produced. Jewelry is the ideal medium to personalize your look. The jewelry you design is constructed of precious metals, high-end gems and diamonds. It is made using highly skilled, skilled manual labor. It is an investment that is in terms of both financial cost and emotional value. It is therefore sensible to invest in a distinctive individual piece that represents the person's personality, tale, and personal preferences. Psychology is even a proponent of personalization. Many retailers discover it is the most effective way to win the customer's trust as well as their wallet.

Take 'Unique' To The Next Level

In a recent article published in the fashion bible Vogue magazine, "The coolest engaged or married women I've ever met have never imagined a huge striking solitaire. Their rings are unique, personal and awe-inspiring." Which is the most important word in that paragraph? 'Unexpected'. Customizing jewelry is not only about expressing the individuality of the client's persona. It's also about making something that has never been created before. It's why jewelry designers all over the world pushing the boundaries looking for new ideas and ideas that take the art of jewelry to completely new locations. Molecule jewelry? Check! Wood and rock jewelry? Check! 3D-printed jewelry? Check! Today's consumers are used to a shopping environment that appeals to them. So why not take it one step further and let the consumer leave their mark on the world by creating an item of jewelry that is completely unique and unpredictably different?

It's More Than Jewelry

We often think that we are unique. It's an aspect that makes us human. Our story is unique from the rest of the world and, as we enter the 21st century, we tell our own personal narrative through our way of life, the choices we make as well as the experiences we select as well as the jewellery we wear. This isn't an exclusive phenomenon for the general public. In fact, even the most famous and wealthy look for the truth and authenticity of their jewellery purchases. Do you know Prince William requested Wartski jewelers to design an engagement ring for Kate Middleton using a particular small piece made of precious metal that came from North Wales? It was, according to reports, simple elegant, classy and well-thought out, with a personal significance to the bride and groom.

It is also possible to select jewelry to signify a specific characteristic or feeling. In turbulent times, a New York jeweler says that women are drawn towards her designs of daggers. It's an expression of their confidence and more similar to armor than jewellery. It could be a way to express a feeling or a celebration there's one thing that's certain that today, jewelry is becoming more personal than ever before.

The Irony: Custom Made Goes Mass Market

Like any art form and crafts, the design of jewelry is not immune to market needs, trends in fashion and the latest trends. The growing trend of custom made jewelry is an attempt to challenge traditional ideas of fashion. The market is increasingly demanding pieces that are unique and individual - unique from all the rest. But, ironically it appears that jewelry made to order is now the latest popular trend. So , how can we make our customers distinctive when everyone else wants to be unique"? The first thing to consider is authenticity. Jewelry stores that offer custom designs are able to assist their customers in connecting to their individuality by creating a unique piece of jewelry. Retailers who are able to provide an authentic experience for their clients will reap benefits.

The second, for jewellery designers, their difficulty is to create designs that are cutting-edge and pushing limits of style and over again to make unique, un-seen-before-before jewelry pieces. In fact, the trend toward custom made jewelry designs is driving amazing new and innovative fashions in jewelry as an art.